HUG by LAUGH Sensory Companion

Helping to reduce stress and offering reassrance and comfort, the HUG™ is a soft comforter designed to be cuddled. It has weighted limbs and a soft body that contains a simulated beating heart and music player that can be programmed to play a persons’ favourite music.

Research has shown HUG can improve a person’s quality of life by reducing anxiety, agitation and enhancing social interaction.Alzheimer’s Society has partnered with HUG by LAUGH® through the (Alzheimer’s Society) Accelerator Programme to ensure HUG gets to people who really need a cuddle.

The daughter of someone living with dementia said;

‘HUG is a comfort for Mum. Wherever Mum goes, HUG will go. There is a strong attachment and emotional bond.’